Transforming Ideas into Giving: A Conversation with Jennifer Trengove, Major Gifts Officer

I’ve always believed that a person’s office is a reflection of its occupant’s values, a glimpse into their world from an outsider’s perspective. Walking into Jennifer Trengove’s office, you wouldn’t get the

Jennifer Trengove, Major Gifts Officer

feel that you’ve walked into a typical Major Gift Officer’s work area; there’s no extravagant grandeur, no heavy set mahogany furniture and fake corner plants collecting dust. There’s also no pictures of Jennifer with high-powered people casually shaking hands or cutting a ribbon with dangerously over-sized scissors; the room is, for the most part, simple, perhaps the only vestige of splendor being a picture of a Red Cross nurse draped in the American flag that hanging on the wall unassumingly behind her desk. For other development officers, this may be too simple, but I think it fits well with Jennifer and, for an agency like the Red Cross that assists families after they have lost everything to disaster, less is definitely more.  

Jennifer is one of a handful of paid staff in the South Plains Red Cross office, a rarity in an organization that is overwhelmingly a volunteer workforce. As the Major Gifts Officer, Jennifer is tasked with soliciting and developing large donations and is an Ambassador to the Lubbock Chamber of Commerce. It’s not an especially easy job given that she covers thirty-five counties in the panhandle region. A day in her heels translates to long hours and driving. Tons of driving. Speaking with Jennifer, though, I feel that she wouldn’t have it any other way. Previously, the Scottsdalian-turned-Lubbockite worked in sales, an experience much like her current work. In fact, it's what led her to the Red Cross. “I was working for an advertising company and one of my co workers went to work for the Red Cross.’ I remember thinking, ‘The Red Cross? How do you go from advertising sales to the Red Cross?’” Fate answered Jennifer's question soon after. “In the meantime, a lady I know bought a table at the Volunteer Symposium that was hosted by the Volunteer Center of Lubbock… the center sent me a survey beforehand about our values. They made these lanyards with three organizations here in Lubbock and three causes that matched our interests. One of mine was disaster relief. I thought, how can I volunteer and go to work full time and raise my daughter, and this position popped up! It was a sign, the best of all worlds.”

Motivating people to give is never easy, though. Jennifer battles misconceptions among donors that seem to share a common theme. One is a common belief that the American Red Cross is a federal agency and doesn’t need donations. Jennifer explains: “We hold a government charter. All that means is that the government has written a specific law that makes us responsible for certain duties; service to the armed forces and disaster relief. We’re a nonprofit, we’re not part of the government.” It's not the only problem that people bring up. “Another issue is transparency; how much is what a person is giving actually going to the mission? The Red Cross, our latest statistics, show that 90% of donations go directly to the mission. That’s ninety cents for every dollar, which is amazing.”

For Jennifer, these problems detract from the positives of donating to the Red Cross. That includes huge steps on the national level. “Our new CEO, when she came into the job a few years ago, we were $600 million in debt, with a $200 million operating deficit. Today we’re debt free, we’re in budget. I think it speaks a lot about or mission and that we care about being good stewards of the donor’s money and being cognizant of how we spend money.” Most of all, she credits the weight of the mission for why people give, a spark that donor feel when they understand where their money is going to a trustworthy cause. “People are empathetic to suffering, to families whose home burns down to the ground or not having a place to live because of a tornado. They hear about our work after the earthquakes in Nepal or Haiti. They feel that connection to our mission.”

That’s Jennifer Trengove: dog aficionado, mom, Major Gifts Officer for the American Red Cross. While that seems like a full plate, it doesn’t look like Jennifer’s slowing down anytime soon; “I love working here – it’s great. It’s not just about the numbers; it’s about the people.”

Interested in giving to the Red Cross? Good idea, so take the next step. Contact Jennifer at Jennifer.trengove@redcross.org.

Steven Lara

Volunteer - American Red Cross

Three Ways to Show Support on World Red Cross/Red Crescent Day

By Kassidy Ketron, Intern

We can’t think of a better way to spend your favorite holiday — World Red Cross/Red Crescent Day — than by supporting all the hard work our volunteers do.

In the past year, your donations helped the American Red Cross respond to about 70,000 disasters, 

provided more than 29,000 overnight stays, and provided more than 1.8 million meals and snacks.

1. When a family on your neighborhood is woken up in the middle of the night by a fire the American Red Cross will be there to help them. To do that, though, the Red Cross needs your help.

Your monetary donations help us provide warm meals, clothes and every day necessities that are lost in a fire. This means you are helping people in your community when they need it the most. It’s not time consuming and very easy, which is a great thing and you are able to offer support to someone who has lost everything.

In 2013, the Red Cross responded to 52,000 home fires across the U.S. and served 226,000 people in the process.

2. When a fire wreaks havoc on a home, the whole family is affected and the smallest victims, the children, may find comfort in something soft and cuddly to hold on to.

The Red Cross has just the thing. By adopting Piper the Puppy, you can comfort a child who has just experienced devastation by helping them to know you care and are there to help. By adopting Piper the Puppy for $100, not only can bring a smile to a child’s face, but your name is also written on the paw so they know who cares.

3. The best way to show your support, though, is by becoming a volunteer. Volunteering doesn’t always mean responding to disasters in the middle of the night. Volunteering can be anything from office work, writing blogs or organizing the warehouse.

Not only is volunteering a rewarding experience, but you are also helping people in your community. What is a better way to support your local Red Cross by helping in any way you can? Join our everyday heroes today!

Four Easy Ways You Can Be Humble on Be Humble Day

By Kassidy Ketron
Intern

In Honor of Be Humble Day that was on Saturday, we would like to show you a few easy ways you can be humble and give back to your community.

1. When a family on your neighborhood is woken up in the middle of the night by a fire the American 

Red Cross will be there to help them. To do that, though, the Red Cross needs your help.

Your monetary donations help us provide warm meals, clothes and every day necessities that are lost in a fire. This means you are helping people in your community when they need it the most. It’s not time consuming and very easy, which is a great thing and you are able to offer support to someone who has lost everything.

2. When a fire wreaks havoc on a home, the whole family is affected and the smallest victims, the children, may find comfort in something soft and cuddly to hold on to.

The American Red Cross has just the thing. By adopting Piper the Puppy, you can comfort a child who has just experienced devastation by helping them to know you care and are there to help. By adopting Piper the Puppy for $100, not only can bring a smile to a child’s face, but your name is also written on the paw so they know who cares.

3. Donating blood also is another great way to help people not only in your community, but across the country, as well. Up to one pint of blood can save three lives and what better gift than the gift of life? Donating blood is quick and a wonderful way to offer your support.

4. If you are interested in getting more involved with the American Red Cross, another great way to celebrate Be Humble Day is by signing up to participate in the South Plains Regional Chapter’s Strikes, Spares and Super Heroes: Red Cross Heroes Bowling for Relief event. It’s a great way to help provide support to those who could be affected by disaster at any moment. Your participation in this event will help provide those warm meals and necessities to someone who could be just down the street or across town.

Disaster are almost always unexpected, but with your donation, Piper the Puppy adoption, or blood donation, you can help the American Red Cross be as prepared as possible for when tragedy strikes.